Pigs farmers were heading for Downing Street today to highlight what they say is a crisis threatening the industry.
The campaigners, who have the backing of Gordon Ramsay and other celebrity chefs, say farmers lose about Â£26 for every pig sold for slaughter in the UK.
The British Pig Executive (Bpex) blames soaring wholesale grain costs, which have doubled in the past year, pushing up the cost of feeding livestock.
Today Winnie the Pig, a veteran of a similar campaign in 2001, will be joining the Pigs are Worth It! rally outside Downing Street to highlight the crisis facing the pig industry.