How old is your pickle?
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If like me you like a bit of pickle, you may be shocked to hear that the makers of Branston, are producing a cyber/terminator type jar, maybe, that tells you how old your pickle is?
Branston pickle will carry a smart label to help consumers tell if the product is still fresh enough to eat. Premier Foods will launch the Timestrip labels on pots of Branston Original for a trial period.
Shoppers press a lid-top button to activate the label when they first open the jar.
A red line slowly creeps up the label over a period of six months to indicate how many weeks the product has been in use.
Well I’m not sure if I like my food telling me when I can’t eat it, and I thought pickles last for ever, well the ones I have eaten seem to create new life forms every few years… but I suppose they had lots of consumer reserch and people said, No i don’t want a better, but cheaper product I want a gadget that reminds me to buy a new one?
Photo credit Premier Foods/PA Wire
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